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Taking Aim at Wal-Mart
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A 3 page paper discussing public relations issues before Wal-Mart in the face of discrimination charges. Discrimination can be difficult to prove, but Wal-Mart’s employment of fewer African Americans and many fewer Latinos than make up the US population is a matter of Wal-Mart’s own record. Its predatory actions in small towns are recorded and proved by others. Wal-Mart has been getting away with its weak defenses, largely because its detractors and accusers are fragmented and disorganized. It needs to create and implement solid programs to increase diversity and contribute to local communities, however. Examination of Wal-Mart’s employment of African Americans and Hispanic Americans, and its record of pricing behavior in small towns will be enough to negate any other current Wal-Mart defense that the company cannot quantify. Bibliography lists 6 sources.
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Pages:
3
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Filename:CC6_KSwalMrtTarget.rtf |
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Paper Title:
Taking Aim at Wal-Mart
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