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Tesco
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This 13 page paper examines the development and strategy of the UK supermarket chain Tesco. The paper is written in 4 parts, the first part examines the strategies followed after the war including diversification and the development of differentiation. The second part looks at the value of CRM with the loyalty card system and the lessons that can be learnt from the way Tesco’s managed this. The third part speculates on the way in which competitors such as Sainsbury’s, Asda, now part of the Wal-Mart chain and Morrison’s can try to compete. The last part of the paper examines the most recent strategic moves. The bibliography cites 8 sources.
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Pages:
13
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Filename:TS14_TEtescostrat.rtf |
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Paper Title:
Tesco
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