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The 7 P’s of Tourism
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In any business there is the need to understand the marketing mix in order to be successful. This 6 page paper examines the 7 P’s marketing mix of tourism; the product element, the price element, the promotion element, the place (distribution) element, the people element, the process element and the physical evidence element. These are applied to the package holiday sector of the travel industry to illustrate the importance of each element. The bibliography cites 7 sources.
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Pages:
6
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Filename:TS14_TEtour7p.rtf |
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Paper Title:
The 7 P’s of Tourism
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