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The Amerada-Hess Corporation & Effect of Marketing Toy Trucks

 
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The Amerada-Hess Corporation & Effect of Marketing Toy Trucks

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8 pages in length. The writer analyzes how selling name brand toy trucks at gas stations during the holiday season ultimately effects consumer perception and buying behavior for the Amerada - Hess Corporation. Numerous keywords relevant to the study of marketing and consumer behavior are utilized throughout this analytical essay. Writer employs insight to assess the effectiveness of using childrens' attitudes to market to parents. Bibliography lists 5+ sources.
Pages: 8
Filename:D0_Hesscons.wps
Paper Title: The Amerada-Hess Corporation & Effect of Marketing Toy Trucks
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