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The Benefits and Dangers of Using Personalities to Promote a Brand
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There are many examples of celebrities endorsing or taking part in marketing for goods or services. From Henry Cooper promoting Brut, to Jamie Oliver promoting Sainsbury’s and Carol Vordeman promoting secured loans the practice is widespread. This 11 page paper looks how and why famous personalities are used in marketing and the benefits along with the dangers. The paper cites numerous examples to illustrate points raised. The bibliography cites 15 sources.
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Pages:
11
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Filename:TS14_TEpersonb.rtf |
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Paper Title:
The Benefits and Dangers of Using Personalities to Promote a Brand
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