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The Development of Marketing Theory
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This 12 page paper considers a quote that argues marketing theory has only become prominent in recent years. To explore this historical marketing is considered with examples that show an in-depth understanding of marketing needs, before the more recent development of marketing theory are considered. This includes the contributions made by many theorists into until they become unified models. The bibliography cites 22 sources.
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Pages:
12
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Filename:TS14_TEmarthe.rtf |
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Paper Title:
The Development of Marketing Theory
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