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The Ethics of RJ Reynolds’ “Uptown” and “Dakota” Brands
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A 5 page paper. In 1990, R.J. Reynolds Industries Inc. gained 58 percent of its income from the tobacco market. The company was maligned for its plans to market two new brands to narrowly-targeted segments of the US population, namely Black Americans and low-income, poorly educated women. The purpose here is to explore the ethics of the efforts. Bibliography lists 4 sources.
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Pages:
5
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Filename:CC6_KSbusEthTob.rtf |
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Paper Title:
The Ethics of RJ Reynolds’ “Uptown” and “Dakota” Brands
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