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The Fortunes of Marks and Spencer
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This 5 page paper considers the changing fortunes of this high street store. The writer argues that the company did not change when the competitive environment changed and that the lack of marketing emphasised the downturn in revenue. Also included is the fact that the company attempted to move away from it core competencies. The bibliography cites 7 sources.
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Pages:
5
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Filename:TS14_TEmrkspc.wps |
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Paper Title:
The Fortunes of Marks and Spencer
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