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The Four Ps of Marketing
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send me this term paper
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A 5 page paper discussing each of the "four Ps" of the
marketing mix: product, price, place and promotion. Neither of the four Ps can stand alone in
contributing to the success of a product, at least not on a long-term basis. Each, however, can
contribute to the product's success and profitability for the producer. Each of the four Ps needs
to be addressed and managed as a valuable contributor to the product's - and the company's - long
term success. Bibliography lists 4 sources.
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Pages:
5
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Filename:CC6_KS-4Ps.wps |
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Paper Title:
The Four Ps of Marketing
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