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The Ice Cream Wars: A Comparison of Two Brands

 
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The Ice Cream Wars: A Comparison of Two Brands

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This 3 page paper compares the marketing techniques of Ben and Jerry's and Haagen-Daz ice creams. These companies market to vastly different groups, and both techniques are working for their respective companies. Why is this done, and how do they do it? That is the topic herein. Bibliography lists ten sources.
Pages: 3
Filename:D0_JGAcream.wps
Paper Title: The Ice Cream Wars: A Comparison of Two Brands
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