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The Impact of Information Technology on Marketing
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This 8 page paper considers the way in which marketing is changing as a result of information technology. The paper focuses in the use of the internet and how models of marketing have been adapted to this faster moving and less constrained environment. The bibliography cites 7 sources.
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Pages:
8
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Filename:TS14_TEITmark.rtf |
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Paper Title:
The Impact of Information Technology on Marketing
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