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The Impact of Macro Factors on Marketing Campaigns
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This 8 page paper considers the way that different macro factors may influence the development of marketing campaigns. Factors discuss include the economy, political and social issues, seasons and even the weather. Real life examples of how the factors impact on campaigns are given. The bibliography cites 8 sources.
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Pages:
8
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Filename:TS14_TEmacrom.rtf |
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Paper Title:
The Impact of Macro Factors on Marketing Campaigns
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