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The Importance of Communication in Marketing
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This 14 page paper considers the importance of communication in marketing. By considering the way in which consumers make purchase decisions and applying them the communication models on marketing the paper shows the student hew a campaign may be carefully aimed at consumer groups in order to maximise the existing processes to the companies advantage. The paper uses a case study of Nokia to illustrate the points raised. The bibliography cites 13 sources.
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Pages:
14
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Filename:TS14_TEmarcom.wps |
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Paper Title:
The Importance of Communication in Marketing
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