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The Importance of Communication in the Marketing Mix
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This 10 page paper argues that the most important factor in the marketing mix is that of communication. Using a range of companies to illustrate the points raised the paper considers why and how communication plays such as important role in the consumer decision making process and how this may be used as a tool by companies that understand the importance of communication. Issues discussed also include the changing structure of the retail environment, increased competition due to fewer barriers to trade and the way communication may seek to influence the decision making process. The bibliography cites 10 sources.
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Pages:
10
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Filename:TS14_TEcmunct.rtf |
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Paper Title:
The Importance of Communication in the Marketing Mix
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