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The Influence of Macro Factors on Marketing
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This 12 page paper looks at macro environmental influances and how they may effect a product. To illustrated this an example of children's breakfast cereal is used. Factors examined include economic, weather and fashion as well as geographical influences. The bibliography cites 5 sources.
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Pages:
12
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Filename:TS14_TEchildc.wps |
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Paper Title:
The Influence of Macro Factors on Marketing
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