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The Influence of Market Segmentation
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An 8 page paper assessing the statement, “market segmentation and positioning are the keys to building a strategy for corporate growth.” The paper discusses segmentation and the marketing mix, using Nike as the primary example of the influence of market segmentation on business results. Bibliography lists 7 sources.
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Pages:
8
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Filename:CC6_KSmktgMktSeg.rtf |
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Paper Title:
The Influence of Market Segmentation
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