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The Marketing Information System
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A 6 page paper discussing the use of marketing information. The marketing information system is comprised of internal data, marketing intelligence and marketing research. Each form of information has its place in consumer and business behavioral models; the purpose here is to assess those facts for both consumer and business buying behavior models. Bibliography lists 3 sources.
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Pages:
6
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Filename:CC6_KSmktgInfoSys.rtf |
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Paper Title:
The Marketing Information System
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