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The Marketing Philosophy of Coca-Cola
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This 5 page paper considers the recent change in focus of Coke marketing. After 114 years the company is changing it methods of marketing and this paper discusses those changes citing examples of the new and old promotions and examining the logical reasoning behind the changes. The bibliography cites 4 sources.
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Pages:
5
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Filename:TS14_TEcokema.wps |
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Paper Title:
The Marketing Philosophy of Coca-Cola
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