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The Marketing Strength of Classical Conditioning
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This 6 page
report discusses the relationship between classical conditioning
(or “Pavlovian” conditioning) in the marketing mix. The concept
of classical conditioning has been debated for decades and has
been thought of as either a type of learning that requires a low
amount of effort on the part of the learner or a complicated
operation that requires thinking on the part of the targeted
individual and an understanding of the connections that exist
between a particular product and the images associated with it.
As a result, it is an important consideration for any
organization’s marketing manager in how a product is presented,
with what emphasis, and with which type of imagery. Bibliography
lists 8 sources.
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Pages:
6
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Filename:D0_BWmktcnd.wps |
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Paper Title:
The Marketing Strength of Classical Conditioning
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