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The Marketing of Ford
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The following document can be e-mailed to you TODAY! |
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[
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This 5 page paper looks at the advertisements used in the Ka campaign for Ford, how they were conducted, targeted and the way in which this served the potential market in terms of segmentation, concentration and follow up. The bibliography cites 3 sources.
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Pages:
5
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Filename:TS14_TEfordm3.wps |
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Paper Title:
The Marketing of Ford
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