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The Marketing of Marks and Spencer's
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This 20 page paper looks at the case of Marks and Spencer's, the marketing problems they faced and how these have been overcome as well as a suggestion for a new marketing campaign. This is undertaken by the examination of the background of the fashion industry as well as Marks and Spencer and then the way in which the marketing strategy has changed. To undertake this the perceptions of the company are considered and the use of a life cycle model as well as Ansoff's Matrix are utilized. The bibliography cites 14 sources.
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Pages:
20
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Filename:TS14_TEmarks2.wps |
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Paper Title:
The Marketing of Marks and Spencer's
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