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The Marketing of Swatch and G-Shock
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This 8 page paper compares the way in which Swatch and G-Shock watches have been marketed. The paper begins with consideration of how position is determined and then looks at the marketing that was used to establish the poisoning of each brand, along with the similarities and differences of each companies approach to marketing the brands. The bibliography cites 9 sources.
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Pages:
8
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Filename:TS14_TEswatch.rtf |
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Paper Title:
The Marketing of Swatch and G-Shock
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