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The Movement Towards Customer Centric Marketing
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This 3 page paper considers the concept of customer centric marketing, defines what it is a looks at the arguments that companies will have to increasingly move towards this model of marketing as customers increase their use of information technology and gain more knowledge of the marketplace. The bibliography cites 7 sources.
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Pages:
3
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Filename:TS14_TECustCen.rtf |
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Paper Title:
The Movement Towards Customer Centric Marketing
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