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The Multinational Enterprise and Culture: Wal-Mart in Mexico
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A
6 page paper discussing how Wal-Mart has behaved as a multinational enterprise in
Mexico. Wal-Mart has taken its highly refined ability to learn its market into Mexico,
where no single retailer had been able to become a national presence. Markets are highly
regional, and Wal-Mart has adapted locations to reflect regional tastes. Other
multinational organizations have provided blatant examples of poor behavior, and others
have tried to change local culture. Wal-Mart, however, has chosen to travel the high road
of integrity, respect for both workers and customers, and respect for the local culture. It
continues to provide example to other multinational organizations. Bibliography lists 7
sources.
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Pages:
6
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Filename:CC6_KSWMTMex.wps |
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Paper Title:
The Multinational Enterprise and Culture: Wal-Mart in Mexico
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