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The Nike Brand
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A 4 page paper discussing personal reaction to the Nike brand. Many called for action from Nike a few years ago regarding sweatshop accusations against the company. Nike’s initial reaction was to ignore these actual and potential customers. The company did eventually respond, but it was in the manner of too little, too late. This appears to be a common pattern among those organizations that develop an arrogance toward their customers and an attitude that they can take any action they please, with impunity. The “cultural values” that Nike seeks to convey are hard work and dedication to a cause, but all it invokes in the writer is the desire to spend a fraction of the cost of Nike shoes for a no-brand version that may well be of higher quality. Bibliography lists 2 sources.
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Pages:
4
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Filename:CC6_KSnikeBrand.rtf |
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Paper Title:
The Nike Brand
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