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The Pharmaceutical Industry
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This 4 page paper is written in two parts. Using GlaxoSmithKline as example the first part of the paper discusses the key to success factors for pharmaceutical companies and which of the success factors can be transferred to generic drug manufacturing companies. The second part of the paper discusses what lessons can be drawn from the development of sustainable competitive advantage for other companies outside the pharmaceutical industry. The bibliography cites 3 sources.
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Pages:
4
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Filename:TS14_TEpharmsuc.rtf |
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Paper Title:
The Pharmaceutical Industry
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