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The Purchase Decision Process; High and Low Involvement Incidences
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This 5 page paper looks at the differences between a high involvement and a low involvement purchase. The paper uses two different examples and traces the decision making process from recognition of the need thought to the actual purchase.
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Pages:
5
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Filename:TS14_TEpurdec.wps |
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Paper Title:
The Purchase Decision Process; High and Low Involvement Incidences
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