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The Rise and Fall of GEC Marconi
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This 11 page paper looks at Marconi and the reasons why the company encountered such difficulties in 2001. The paper looks at the background of the company and then at how the strategy underwent dramatic change when Lord Simpson took over from Lord Weinstock. The strategy is then analysed for weakness and looked at in conjunction with other influencing factors that led to the company’s downfall. The bibliography cites 12 sources
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Pages:
11
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Filename:TS14_TEmarcni.rtf |
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Paper Title:
The Rise and Fall of GEC Marconi
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