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The Role of Trademarks in Modern Commerce
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This 10 page paper considers the role of trademarks in the world of commerce form a legal perspective. These internationally recognised marks can be seen as the lifeblood of a business, facilitating future income streams and ensuring recognition of a product or service. It is for this reason they are protected so fiercely by companies. This paper considers the international position including section 211 of the US Omnibus Appropriations Act and relevant EU cases such as Apples Corps, 1-800 Flowers Inc and ABSOLUT. The bibliography cites 7 sources.
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Pages:
10
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Filename:TS14_TEtradem.wps |
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Paper Title:
The Role of Trademarks in Modern Commerce
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