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The Roles of Needs, Wants, and Desires in Understanding Consumer
Behavior
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This 11 page report discusses the needs, wants, and
desires that are being acted upon when the average consumer
purchases an item. It is of the greatest importance that an
organization develop a thorough understanding of what motivates
consumer behavior and how that organization’s service or product
can respond. Purchases of virtually any product are not
necessarily about the item or service purchased. Of far greater
interest to the consumer are the costs, the utility, and the
popularity of any given item . . . but not necessarily in that
order. Shopping and consumption have become tied up with far
more factors than need, utility, or amusement. Complicated
issues such as sexuality, status, and self-esteem are connected
to the purchases of everything from cars to handbags.
Bibliography lists 6 sources.
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Pages:
11
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Filename:D0_BWconsbe.wps |
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Paper Title:
The Roles of Needs, Wants, and Desires in Understanding Consumer
Behavior
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