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The Shift to Public Relations and Sales Promotions
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8 pages in
length. Marketing organizations are now using more of a public
relations and sales promotional mix rather than the above the
line advertising which use to be more common. This paper will
take a critical look at this recent shift within the marketing
communications mix, using contemporary examples to illustrate the
argument. Bibliography lists 21 sources.
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Pages:
8
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Filename:D0_JGAprads.wps |
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Paper Title:
The Shift to Public Relations and Sales Promotions
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