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The Social Meaning of Advertising in America
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This 7 page report
discusses advertising and the ways in which it adds to or
perpetuates old ways of thinking in America such as constantly
directing virtually all advertising efforts toward white,
heterosexual, middle-Americans. To make the assumption that the
target audience for any marketing effort does not have unique
distinctions based on gender, age, race, education (and many
other characteristics of modern life) is, to put it in the most
simple of terms, a willful and oblivious process akin to burying
one’s head in the sand! Bibliography lists 12 sources.
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Pages:
7
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Filename:D0_BWsoclad.wps |
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Paper Title:
The Social Meaning of Advertising in America
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