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The Success of Tesco’s Finest Range
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This 5 page paper considers how Tesco’s has marketed its’ ‘Finest’ range. How the Target market were identified and attracted, the use of product, price, placement and promotion as well as the way that this is position in comparison to other goods and other supermarket brands. The bibliography cites 5 sources.
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Pages:
5
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Filename:TS14_TEtesco2.rtf |
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Paper Title:
The Success of Tesco’s Finest Range
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