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The Water Cycle as Metaphor for Marketing
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A 5 page paper using the water cycle – the process by which water evaporates from the ocean to come back to earth as rain and then return to the ocean again – as a metaphor for marketing. The metaphor of marketing as a function of the water cycle can help marketers determine the degree to which they need to go in disseminating their marketing messages and where they need to focus. As it is undesirable for some areas to have too much rain while others suffer drought, marketers should seek to be more even in their coverage of target markets, both in geographical coverage and in the level of saturation they strive to achieve. Bibliography lists 6 sources.
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Pages:
5
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Filename:CC6_KSmktgH2OcyMet.rtf |
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Paper Title:
The Water Cycle as Metaphor for Marketing
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