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Thornton's
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This 9 page paper considers the strategic position of Thornton's a premium chocolate manufacturer and supplier in the UK. The paper starts by examining the recent challenges faced by the company. The strategy form inception to the current day is considered and then future potential strategy is determined using a PEST analysis and Porters Five Forces Model. The bibliography cites 10 sources.
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Pages:
9
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Filename:TS14_TEthornton.rtf |
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Paper Title:
Thornton's
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