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Too-High Advertising Rates
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A 6 page paper arguing that advertising rates are far too high, to the point that smaller businesses suffer from being unable to compete for advertising in the local market. The paper discusses implications for the national economy, as well as a discussion of the 4 Ps of marketing. Includes 1 chart. Bibliography lists 6 sources.
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Pages:
6
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Filename:CC6_KSadvHiRate.rtf |
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Paper Title:
Too-High Advertising Rates
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