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Tourism Holdings Ltd Case Study
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This 19 page paper is based on a case study provided by the student. Tourism Holdings Ltd is a New Zealand company facing a number of challenges due to changes in the tourism industry. The paper starts with brief, PEST, SWOT and Porters Five Forces Analysis, and then answer is five specific questions regarding the types of strategy for the company to follow in the future, considering what the current strategies being successful, assessing potential future strategies, determining whether the company should focus on the New Zealand market only in presenting a general strategy recommendation for the future. The bibliography cites 7 sources.
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Pages:
19
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Filename:TS14_TETHLcase.rtf |
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Paper Title:
Tourism Holdings Ltd Case Study
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