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Toys R Us Online
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A 3 page paper discussing the Internet experience of Toys R Us, which illustrates the crucial need for accurate information, available in real time. The apparent difficulties it has had in the past with internal communication and the availability of sound information have been detrimental, and it is to the company’s credit that it recognized its e-commerce problems. Toys R Us’ strength is toys, rather than developing e-commerce best practices. The latter is a decided strength of Amazon.com, however, and Toys R Us is wise to ally itself with the online-only retailer. Bibliography lists 5 sources.
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Pages:
3
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Filename:CC6_KSmktgToysRusOnl.rtf |
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Paper Title:
Toys R Us Online
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