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Transformation To Customer Intimacy Model - Case Study
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An 18 page paper that discusses how a financial investment services company is trying to make the transformation to a customer intimacy approach. Following an introduction, the key events of the company are reported, followed by the issues that are of concern. The writer discusses: opportunities for the company, stakeholder perspectives, definition of the problem and outcome or end-state goals. The writer then presents alternative solutions, analyzing each in terms of probability of success. A recommended solution to the problem is offered with justification. The writer also provides an implementation plan with evaluation criteria. The situation is such that one key player opposes the change to the customer intimacy approach. Bibliography lists 5 sources.
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Pages:
18
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Filename:MM12_PGcusin.rtf |
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Paper Title:
Transformation To Customer Intimacy Model - Case Study
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