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Understanding the Different Steps of Advertising
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5 pages. This paper is a thorough explanation on the different steps in creating an effective advertising campaign. The relationship and importance of each of the following three areas is explained: The advertising strategy, the creative brief and the advertising copy. Interesting and effective examples of advertising techniques are given in order to further explain these different steps. Bibliography lists 5 sources.
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Pages:
5
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Filename:D0_JGA3addy.rtf |
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Paper Title:
Understanding the Different Steps of Advertising
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