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Unilever in Brazil
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This 14 page paper examines the position of Unilever in Brazil when they were trying to decide whether or not, and how, to market laundry detergent powder to the lower income segment of the market in the north-east of the country. The paper gives an analysis of the company and the position it found itself in. Presents a swot analysis of the position of the company and then makes recommendations to the way that the company could compete in this segment. The paper also includes four graphs which could be used in a presentation and a bullet point summary of the general findings of the paper. The bibliography cites 4 sources.
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Pages:
14
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Filename:TS14_TEunibrazil.rtf |
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Paper Title:
Unilever in Brazil
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