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Using Genre to Market Films
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This 4 page paper demonstrates how genre is used within films to provide a marketable commodity, appealing to an appropriate audience, and the ways in which the films 'Goodfellas' and 'The Matrix' are marketed in different formats, such as DVD, video and television. The bibliography cites 3 sources.
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Pages:
4
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Filename:TS14_TEgenrema.rtf |
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Paper Title:
Using Genre to Market Films
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