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Voice Of The Customer, Voice Of The Market
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A 20 page paper. The 'voice of the market' refers to what research can learn about the wants of consumers and distributors, learning about the customers of competitors and what competitors are doing to gain market share. The 'voice of the customer' simply relates to research about the customer to learn what they want, and how they feel about the company and its products and/or services, i.e., customer satisfaction extended. This paper discusses each of these important components in a company's planning process, explaining steps to gather such information, such as customer surveys and benchmarking. Examples of companies are interspersed with the steps. Bibliography lists 14 sources.
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Pages:
20
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Filename:MM12_PGvoices.rtf |
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Paper Title:
Voice Of The Customer, Voice Of The Market
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