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Volkswagen and Ford in Foreign Markets
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A 3 page paper comparing Ford's efforts in the UK and Volkswagen's approach to its new plant in Tennessee. It is Volkswagen that is taking the more "modern" approach. In some respects, this approach could increase Volkswagen's costs and reduce its operating efficiency, but it seems that Volkswagen is striving to learn more about the US market than Ford is trying to learn about the UK market. Bibliography lists 2 sources.
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Pages:
3
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Filename:CC6_KSmgmtAutGlob.rtf |
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Paper Title:
Volkswagen and Ford in Foreign Markets
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