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Wal-Mart’s Failure in Germany
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Wal-Mart entered the Germany market in 1997 and announced its; withdrawal in 2006. This 9 page paper uses a Porters Five Forces analysis, as well as a SWOT and a PEST analysis to examine how and why Wal-Mart failed in this European market. The bibliography cites 7 sources.
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Pages:
9
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Filename:TS14_TEgermWalM.rtf |
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Paper Title:
Wal-Mart’s Failure in Germany
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