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Wal-Mart : Strategy For Pricing Toys
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This 5 page paper responds to three questions, using student-supplied sources. The first discusses the company's pricing strategy on toys in 2003. They offered deep discounts that caused significant harm to other toy stores. The second discusses value-based pricing and fixed price pricing strategies and the need to communicate value. The last question discusses loss leaders and why Wal-Mart used this pricing strategy in 2003. Bibliography lists 4 sources.
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Pages:
5
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Filename:MM12_PGslmr5.rtf |
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Paper Title:
Wal-Mart : Strategy For Pricing Toys
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