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Wal-Mart and their Expansion into Germany; Problems and Advice
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This 40 page paper examines the company Wal-Mart and the problems it is having entering the German Market. The writer begins by looking at the company background and strategy, along with its' core competencies. The paper also considers the problems that the company may face, with the lack of ability to gain a first mover advantage and the entering into a market where there is already a strong competitive environment. The writer then considers the differences the company may face due to the divergent economy framework of the country and the social structure. The paper considers the capital structure of the company, and then considers how capital could be raised, before suggesting ways in which market share may be increased by creating customer loyalty. Lessons from other companies in other industries are applied to the case, and solutions are offered thought the paper. The bibliography cites 25 sources.
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Pages:
40
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Filename:TS14_TEwalger.wps |
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Paper Title:
Wal-Mart and their Expansion into Germany; Problems and Advice
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