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What is Marketing?
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This 5 page essay is an opinion piece on what marketing is and does. Depending on who a person talks to, marketing is either the greatest most exciting career in any type of business or it is nothing but an overabundance of glandhanding, promotion, and advertising all undertaken to sell some sort of product. It is fair to say that marketing -- the profession, the practice, the art, and the overall concept all fit in somewhere between the two extremes. No sources.
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Pages:
5
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Filename:D0_BWmktdef.rtf |
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Paper Title:
What is Marketing?
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