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Why EMI and Glaxo Achieved Such Different Results in the Medical Industry Despite High Levels of Innovation
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During the 1970's EMI and Glaxo made leaps forward with innovative products; EMI and the CAT scanner and Glaxo with Zantac. Despite the levels of innovation only one firm succeeded; EMI failed while Glaxo succeeded, This 4 page paper considers why and how the differences in performance that led to this outcome arose. The bibliography cites 2 sources.
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Pages:
4
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Filename:TS14_TEEMIglaxo.rtf |
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Paper Title:
Why EMI and Glaxo Achieved Such Different Results in the Medical Industry Despite High Levels of Innovation
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