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Why Wal-Mart are Having Problems in the Germany Market
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Wall-Mart are a successful retail chain in the US and in other countries, such as the UK, with the acquisition of Asda. The company has invested $1.6 billion with the acquisition of the Wertkauf hypermarket chain and Interspar stores. This 9 page paper considers why the success seen in the UK as well as in the US has been elusive in Germany. Issues such culture clash, the different competitive environment and lack of real planning are all discussed. The bibliography cites 12 sources.
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Pages:
9
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Filename:TS14_TEwalmartg.rtf |
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Paper Title:
Why Wal-Mart are Having Problems in the Germany Market
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